Advertising. Entertainment. Both.
Here at Genesis VS, we can deliver a solution that combines the best aspects of online, broadcast and mobile advertising.
Promoting a brand in today’s market presents challenges that didn’t exist even five years ago. Time shifting, second screens, multiple distribution channels and consumer sophistication together create an environment that rewards only the most innovative marketers. Genesis VS can deliver a solution that combines the best aspects of online, broadcast and mobile advertising to ensure that your brand not only reaches the market, but provides an exciting experience that viewers want to participate in and share.
Increased duration
Viewers watch immersive 360˚ video longer than other online or mobile videos. When used creatively as part of a interactive campaign, such as the Cannes Lion’s winning Chase 360 or Travel Alberta’s 360˚ promotional site, the time spent with the content directly translates to the viewers exposure to the message.
Increased Views
Due to the interactive nature of our 360˚ video, viewers tend to re-watch the content much more frequently than they would do with a normal video. Combined with the possibility of game-like elements such as hot-spots and personalization, and we see audiences that are far more engaged and re-visit the experience more often than with static content.
Increased CTA
With the increase in engagement, viewers take a greater stake in the content. This leads to increased CTA’s and large increases in the effectiveness of the medium as a way of communicating a brand’s message. The end result is better conversion and better results for campaigns.
Promoting a brand in today’s market presents challenges that didn’t exist even five years ago. Time shifting, second screens, multiple distribution channels and consumer sophistication together create an environment that rewards only the most innovative marketers. Genesis VS can deliver a solution that combines the best aspects of online, broadcast and mobile advertising to ensure that your brand not only reaches the market, but provides an exciting experience that viewers want to participate in and share.
The BEST in 360° Technology
Genesis VS has a full compliment of technology to capture, produce, distribute and view interactive immersive experiences. Our patented capabilities extend beyond simple hardware cameras or stitching algorithms. We provide a unique end-to-end platform that allows our customers and partners to take advantage of not only our capture and production technology but our industry leading content management and distribution platform. This full breadth of capabilities is unmatched in the market and means that choosing Genesis VS opens up more than just 360˚ video, it provides a total immersive content framework capable of meeting the needs of tomorrow, today
Capture
Genesis VS's high resolution, high frame rate cameras are available in a number of models and configurations, feeding 360˚ video to our turnkey high performance recording and encoding decks.
Production
It’s one thing to capture terabytes of video, it’s another thing to stitch it together and compress it so that it can be experienced smoothly on any device. Our patented stitching algorithms give you the best compression rates in the business and leave you with a totally seamless work of art.
Distribution
The im360 Server Platform is a collection of web services and client applications that provide interactive media management solutions for immersive content like 360 videos. Video browsing, complex asset management and industrial applications can be built with the platform.
Playback & Sharing
We want the world to see your work, so we’ve spent a ton of time developing software that can smoothly show your 360˚ video experience across all major desktop, mobile and VR devices and share them on the social networks – Facebook, Twitter – that are important to them.